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Mailings - Let Graphic Ventures Serve You!
Mailing
campaigns for marketing collateral, reply cards, surveys, etc.
need to be accurately processed to insure the success of your
campaign and to avoid costly franking mistakes.
Graphic
Ventures can improve the deliverability of your material by
ensuring that each address record: has the correct spelling,
directional code, city and state.
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correct spelling
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correct code
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correct city & state
Reply Cards - Let Graphic Ventures Serve You!
Properly designed reply card program
can be used by municipalities, publishers, and other commercial
entities to:
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drive interest
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poll constituents
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increase subscriptions
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solicit product feedback
At the bottom of the page, read our
insight on what Graphic Ventures can do for your reply card
projects.
For our customers, Graphic
Ventures can:
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design the artwork
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optimize the piece's
dimensions and thickness to minimize postage
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suggest or develop a
statistical sampling model to support polling
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print the piece in volume,
from 10,000 to 2,000,000+
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saddle-stitch or perfect-bind
the cards into publications or catalogs
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mail pieces according to
customer provided lists
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launch a website reply card to
support tabulation efforts, an E-reply card
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Pricing Comparison
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Response Method |
One-time Fee
Setup Fee |
Transaction Fees |
Total For
1,000 Trans |
Total For
10,000 Trans |
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Delivery |
Data Entry |
Total Ea |
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Toll-free Telephone |
$1,250 |
$5.00(1) |
Inc. |
$5.00 |
$6,250.00 |
$51,250.00 |
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Toll-free Facsimile |
$1,000 |
$0.80(2) |
$0.45 |
$1.25 |
$2,250.00 |
$13,500.00 |
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Business Reply Card |
$750 |
$0.42(3) |
$0.45 |
$0.87 |
$1,620.00 |
$9,450.00 |
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GVreply
(4) |
$749 |
$0.00 |
$0.00 |
$0.35 |
$1,099.00 |
$4,249.00 |
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Tips for
Reply Card Design
To qualify for mail handling at
the First-Class card rate, the post cards (the detachable
part to be returned) must be: (a) not
smaller than 3.5 inches by 5 inches, nor larger than
(currently) 4.25 inches by 6 inches;
(b) the piece must be rectangular in shape and of approximately the same form,
quality and weight as postal cards - the weight basis is
presently.025 lbs per square ft (125 grams per square meter);
(c) the piece must be unfolded and without creases of card
or text stock of the approximate quality and weight as postal
cards;
(d) the piece must be of a uniform thickness not less than 0.007 inch thick or
greater than 0.0095 inch thick.
Increasing
Response
Promotion reply postcard preaddressed to the mailer and
sent as permit mail, requiring no postage payment by
the responder increases response rates by 25%. Mailers pay a fee of approximately $400 per
year for a business reply permit or can use the indicia of
their printer/mail handler. Businesses pay postage
only for pieces actually mailed, instead of printing or
attaching stamps to each each piece.
Adding a web reply card increases
and speeds response rates while lowering costs. The physical
piece, the reply card (E-reply card) is designed to inform
and activate a person to respond, subscribe, etc. With a
coordinated web reply option, the consumer is given multiple
opportunities to reply. Handling and postal charges are
significantly reduced if the consumer responds via the web.
At Graphic Ventures, we believe
that the physical piece and the E-reply card are a good
marriage of resources. The physical pieces informs,
educates, and solicits a response. The E-reply card provides
for instant capture of the response and the ability for the
consumer to forward the card to their internal circle of
friends. Moreover, each E-reply response saves postage,
speeds response time, reduces handling errors, and provides
rapid feedback for dashboards and balance scorecards.
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